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Thanks to THQ's humble bundle, company stock soars

THQ's humble bundle package deal sees THQ shares rising almost 40%

| Business, Financial & Legal News | Posted: Dec 4, 2012 11:31 am

It was only a month ago that we reported THQ were having financial difficulties, and just a few days ago we told you about the Humble THQ Bundle, which saw some seriously great deals for games.


TweakTown image news/2/7/27090_05_thanks_to_thq_s_humble_bundle_company_stock_soars.jpg


Well, since THQ unveiled that deal, their stock prices have seen a huge surge. THQ's shares were $1.07 a piece on November 28, and when the bundle was released on the 29th, shares spiked at $1.60 - an increase of 37.96%.


By Friday, the shares slumped back down to $1.45 - but this still represents a huge improvement from $1.07. The bundle saw $3 million raised with 576,117 copies sold and has contributions from THQ executives like Brian Farrell and Jason Rubin. We could see this as a change to the way companies look at selling games, with a 'pay what you like' take on things.


It has obviously worked for THQ, let's just hope we see more of this in the future!


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