TweakTown
Tech content trusted by users in North America and around the world
6,144 Reviews & Articles | 39,494 News Posts
Weekly Giveaway: Win an Antec Case, PSU and Cooler (Global Entry!)

Viewers hate buffering, will leave a video after two seconds of waiting according to new study

After two seconds of buffering, viewers will leave - have no patience - according to new study

| Internet & Websites News | Posted: Nov 12, 2012 6:27 am

Put your hand up if you're one of these people - throws hand in the air - yes, I admit it, I have the least patience when it comes to buffering a video. Well, a professor has now analyzed data from 6.7 million unique visitors, and has bashed his fingers on that calculator.

 

TweakTown image news/2/6/26682_03_viewers_hate_buffering_will_leave_a_video_after_two_seconds_of_waiting_according_to_new_study.png

 

According to a paper published by professor Ramesh K. Sitarman of the University of Massachusetts, Amherst, viewers begin to leave a video after a two second delay, with 6% leaving per second thereafter. The professor took into consideration videos under 30 minutes as "short", where I would consider a short video 1 minute, so your results may vary applies here.

 

But, his data does add up, with twice as many viewers leaving a "short" video, compared to long ones after a ten second startup delay. The report also finds, most obviously, that users' impatience with Internet speeds looks like an unwinnable battle. Viewers with higher-speed Internet connections had a much weaker tolerance for delays when compared to those with slower, or mobile data connections.

 

Professor Sitarman's report comes from data collated from content delivery company Akamai, which is used by heavyweights Adobe, Starz, USA Today, Verizon Wireless and more.

NEWS SOURCES:Theverge.com

Related Tags

Further Reading: Read and find more Internet & Websites news at our Internet & Websites news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest Tech News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases