TheNextWeb caught an interesting fact in an otherwise typically boring PR statement today. The quote: "We've welcomed more than 15 million customers and counting so far." This number is in relation to their 30 Microsoft stores around the world. 15 million is no small number, though it's probably quite a bit less than Apple.
Microsoft's stores have clearly paid off as bringing in 15 million is not an easy feat. These stores will become increasingly important with Microsoft releasing its own hardware, along with the release of Windows 8 and its steep learning curve. Microsoft could ease some of the learning pain if they copy Apple's in-store education program.
With more Microsoft stores popping up all the time, and numerous holiday pop-up stores showing up, this 15 million number will likely increase greatly as consumers take to their holiday shopping. The Surface has been selling well and it's likely many people will want to come try it out in the store.