Attendees of the Build conference will likely be happy they decided to attend this year as Microsoft has used the conference as a place to hand out free 32GB Surface RTs and touch covers. Every attendee will receive the aforementioned Surface RT and cover, along with 100GB of free SkyDrive storage.
Microsoft appears to be following in the footsteps of Google, as the latter company is known for giving away hardware to I/O attendees. Microsoft is looking to make Windows 8 and Windows Phone 8 a success, and to do so will need to make sure software and apps are available for the fledgling Windows Store.
Ballmer has promised to do lots of advertising for the new Windows 8, Windows Phone 8, and Surface products. "We will do our best work and you won't be able to pick up a newspaper or turn on your TV without seeing our ads." This way developers will have a large audience of potential customers to sell their work to.