With Hurricane Sandy baring down upon the east coast of the United States, Netflix has seen a spike in viewing. This is almost certainly due to users watching Netflix as they wait out the storm. However, I have a feeling usage may drop as soon as the storm really starts to hit as power will likely be out in a lot of places.
We currently see about 20% more streaming compared to last Monday. A lot of it is coming from the East Coast with New York City, Washington DC, Boston, Philadelphia and Baltimore showing a lot of activity on Netflix. Initially we saw a lot of kids titles being watched, a sign that the kids are staying home from school. We're glad we can provide people some great entertainment while they're hunkered down for the storm and hope everyone stays safe.
This storm is a big deal, so hunker down and do like the rest of the people in the path and watch Netflix. It will help pass the time for as long as the power and internet stay on. Stay inside and stay safe if you have not been evacuated.