Investors were a bit upset with Google's financial performance, even though AdWords, the main business that Google offers, is going as strong as ever, if not stronger. A study conducted by WordStream attempts to quantify just how well AdWords, Google's advertising portion of business, is doing and the numbers are impressive.
The study believes that Google was making $100 million per day from AdWords during the third quarter. The numbers are even more impressive that Microsoft's Windows 8 testing numbers: Google served 5.5 billion impressions per day on its search pages alone. The Google Display Network showed 25.6 billion a day.
However, even with these growing display numbers, the click-through-rate (CTR) has dropped from Q2 to Q3. However, displays have gone up, offsetting the decline in CTR. The CTR rate for Google Search came in at 3.5 percent, resulting in 192 million clicks being paid for. On the Display Network, the number is an even lower 0.18 percent, resulting in 45.8 million paid clicks.
The search number declined 12.4 percent from Q2, but display numbers increased 13.8 percent in the same period.