Phil Schiller introduces a new MacBook Pro to the world. It's a new 13-inch model, which weighs just 3.5 pounds and is just three quarters of an inch thick, making it a "full 1/5th thinner than the old model." The new device is devoid of an optical drive, but instead you get a Retina display.

It has a resolution of 2560 x 1600 and is an IPS screen. 75 percent reduced glare, 29 percent higher contrast ration, and 300 nits brightness. "There's never been a small notebook that gives pro photographers this kind of technology."

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Now Phil is stripping the back cover off to provide a look inside. It will come with an i5 or i7, 8GB of RAM and up to 768GB of SSD storage. Apple claims 7 hours of battery life. "This is a great new MacBook Pro. It starts at 8GB of RAM and 128GB of flash storage for $1699."

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It is available for purchase today.