TweakTown
Tech content trusted by users in North America and around the world
5,921 Reviews & Articles | 38,153 News Posts

4K tech gets named, will be known as Ultra High-Definition, or Ultra HD for short

From now on, 4K will be known as Ultra High-Definition

| Displays & Projectors News | Posted: Oct 20, 2012 3:42 am

For a while we've been hearing more and more about 4K technology, but it was known as just that '4K'. Well, the Consumer Electronics Associations decision has bought forth an official rebranding of 4K to "Ultra High-Definition".

 

TweakTown image news/2/6/26309_01_4k_tech_gets_named_will_be_known_as_ultra_high_definition_or_ultra_hd_for_short.jpg

 

Sony has said it "lauds the CEA's efforts", but will continue using "4K" for its current products and will brand their future 4K-based devices as "4K Ultra High-Definition (4K UHD)". Sony are set to use their own branding in order to "ensure clarity for consumers and delineate between today's and tomorrow's technology". Sony's full statement:

 

Just a quick note to let you know that as a leader at the forefront of new display technology such as HD, 3D and beyond, Sony lauds the CEA's efforts to come up with a common language to describe the next generation high-definition technology. However, to ensure clarity for consumers and delineate between today's and tomorrow's technology, Sony will continue to use the 4K moniker for its products and will market its future products as 4K ultra high-definition (4K UHD).

NEWS SOURCE
Theverge.com

Related Tags

Further Reading: Read and find more Displays & Projectors news at our Displays & Projectors news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

TweakTown Web Poll

Question: Facebook's acquisition of Oculus VR will...

Improve Oculus Rift Development

Hamper Oculus Rift Development

Completely destroy Oculus Rift Development

Let's wait and see, I'm not sure

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases