It looks like we could see an Amazon Kindle Phone sooner, rather than later if the latest rumors hot off the press are to be believed. Rumor has it that Amazon are deep in "advanced negotiations" with Texas Instruments, where they're attempting to buy their smartphone and tablet oriented OMAP chip division.

The man behind the story, Assaf Gilad has said that Amazon is hoping to acquire Texas Instruments' high-end processor division so that they can have more control over the chips that get baked into their Kindle Fire products.

We also have the rumors of a Kindle smartphone, which this would surely help get going, and quick. At the moment, Texas Instruments are having issues competing with the bigger players in the market like Qualcomm, Intel and NVIDIA. This means that if the retail giant were to buy Texas Instruments' processor division, it would put Amazon into the same strength as Samsung and Apple.