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Twitter opens up shop in Korea, wants to focus on launching localised features and more

Twitter expands to Korea, would like to focus on localised features and building partnerships
| Social Networking News | Posted: Oct 12, 2012 3:23 am

Social networking site Twitter has opened its wings and flown across the pond to Korea, where they hope to focus on localised features and building partnerships with brands and celebrities in the country. Yonhap News is reporting that Twitter has looked at Korea as one of its most important markets, which is mostly thanks to its increasing Internet users as well as the quality of service in the country.




Vice president of the Marketing Department for the Asia-Pacific region, James Kondo, said that the areas that Twitter would focus on when it came to furthering their business were partnerships with handset manufacturers such as natives Samsung and LG, mobile operators, media companies, celebrities and talent agencies - hopefully they give Psy a call.


Othman Laraki, Twitter's vice president of Growth, International and Revenue, the social network are already working with Daum (Korea's second most popular web portal) and LG Uplus, who are Korea's third-largest mobile operator. Laraki adds:


[Korea is] a country where we've seen a lot of early adopters that have taken to Twitter in a very energetic way and we don't necessarily see that in all countries.


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