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Google offers to brand its search results to avoid legal battle with EU regulators

Google offers up a solution to placate European Union regulators over anti-trust allegations

| Business, Financial & Legal News | Posted: Oct 10, 2012 7:32 pm

Google has been in the sights of European regulators for a while now and they have now offered up a concession to avoid going to court to battle anti-trust allegations. EU regulators are upset with Google returning links to its own services when a user searches on Google. Often times, these Google-owned results are returned at the top of the list.

 

TweakTown image news/2/6/26157_1_google_offers_to_brand_its_search_results_to_avoid_legal_battle_with_eu_regulators.jpg

 

This is what causes the EU regulators to scream anti-trust. While they do have a somewhat legitimate concern, Google has managed to skirt the issue thus far. The latest offering from Google is that they will brand the results that point to services offered by the search giant. Whether or not this will be enough to placate regulators remains to be seen, however.

 

If this isn't enough to make regulators happy, then Google will likely face a legal battle by the end of the year. EU competition commissioner Joaquin Almunia has recently said that the negotiations can't keep dragging on as they are, and a decision to go to court would be handed down by the end of the year.

 

What are your thoughts? Is it a problem that Google offers up results to its services ahead of the competition?

NEWS SOURCE
News.cnet.com

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