More and more information is continuing to leak out regarding Apple's rumored iPad mini. It seems like Apple just can't keep a secret in the post-Jobs era. The Wall Street Journal is reporting "some component suppliers to Apple in Asia say they have received orders to make more than 10 million units of the smaller tablets in the fourth quarter."
That's a pretty big deal. To put that number in some perspective, Amazon only placed roughly half as many orders for its popular Kindle Fire tablets in the same quarter. This means Apple believes the iPad mini is going to be a hit, and so does nearly everyone else. The only outstanding question is pricing, and this is what will control how big of a hit the iPad mini truly is.
"It makes sense for market leader Apple to extend its dominance in tablets with a smaller tablet,"said Capital Securities analyst Diana Wu. "iPad mini will be a big hit if Apple prices it below $300," said RBS analyst Wanli Wang. The iPad mini will have to compete with the $199 Kindle Fire HD and Google's Nexus 7, also priced at $199.