Redbox is venturing into new business territory with the announcement that they will begin to sell seats to live events. Better yet, they are only planning to add a $1 fee to transactions, cheaper than most online sites. They won't be so ubiquitous with ticket sales as TicketMaster, but instead will be focusing on selling tickets that otherwise might not get sold.
This means that Redbox will sell tickets that are to less popular events or seats that are in the nosebleed section. Tickets can be purchased at the physical installations or online on their website. For right now, the new service is being trialed in just one market, Philadelphia, but if successful, will expand to others.
For example, they are selling seats to a Carrie Underwood concert on November 28, though it's not known how many of the 19,500 seats are being sold through the service. Tickets are also only given a row number and range of seats, so you won't know your exact seat until the ticket is purchased.
Other examples of tickets that Redbox is selling in Philadelphia include tickets for Villanova University football games and NASCAR race tickets at Pocono.