Facebook is attempting to earn more revenue from its users by offering up Promoted Posts for more than just pages. That's right, Promoted Posts have come to the United States for regular Facebook users so that your post will get more views from your friends. You'll likely get more "Likes" as well.
The actual idea for Promoted Posts is to increase the visibility of certain posts, such as garage sale announcements, wedding announcements, and the like. As it stands currently, most posts only get viewed by about 20 percent of your friends. Promoted Posts have already been rolled out to twenty other countries.
It's only available for people who have fewer than 5,000 friends and subscribers. For a cost of $7, promoted posts will get placed higher in the news feed and showed more often. For example, this one post visible above has received 3.8x more views than a normal post would have. As long as there are limits in place to prevent too much promoting, this could be a good tool.
What are your thoughts on Promoted Posts?