Aston Market is taking a page out of Ferrari's book and moving to use their brand on other things than cars. Ferrari has great success doing just this--I have a Ferrari leather iPod touch sleeve-- and Aston Martin is hoping to go a bit further than accessories as they are selling their own Android-powered smartphone.
While the thing is priced in line with what their cars cost, the specifications side of things leaves much to be desired. The device runs Android 2.3.5, an 800MHz processor, a paultry 256MB of RAM and a 3.2 inch HVGA display. This is just terrible, especially considering the price of the device, which ranges from $1290 up to $1590.
So what do you get for that money besides a terrible Android smartphone? Well, they provide a broad range of color options--black, white, silver, gold, and rose gold--and the gold devices actually use real gold. They command prices towards the upper range of pricing given above. One would really think they would have gone a bit more high-end with this phone, especially considering what they are charging.