Kingston, one of the world's largest memory manufacturers, produced a HyperX Red line as a limited edition product earlier this year. The HyperX Red line was designed to be a budget part, an offering to compete against "major on 3rd" products, which have dominated the budget market.
"Major on 3rd" means that a company has taken a major brand memory, such as Toshiba, and added it to a 3rd party vendor's PCB. This is where most of your budget memory comes from. Now, Kingston wants to take some of this market. That is why they have permanently added the HyperX Red product to their line up.
The HyperX Red brand is designed for system builders who want to use major brand memory or for enthusiasts who don't want to spend a lot of money on their RAM and still want to get some performance.
"HyperX red was a tremendous success when it was launched earlier this year as a limited edition product," said Ann Keefe, Regional Director UK & Ireland. "We decided to make it a permanent part of the HyperX family because demand was so great. The vivid colour, fast speeds and excellent value make it perfect for any system, especially red, gray and black schemed motherboards".