Tech content trusted by users in North America and around the world
6,726 Reviews & Articles | 46,151 News Posts
TRENDING NOW: AMD's dual Fiji chip spotted as Radeon R9 Gemini, is this the Fury X2?

Sony patents way of turning TV ads into interactive mini-games

Sony patents a method for making TV ads more interactive and fun, might have to scream "TT"
| Business, Financial & Legal News | Posted: Aug 24, 2012 6:29 pm

Advertising is never going to go away. If it did, how would we know where to go to buy a hamburger or who to vote for in the next election? More importantly, if advertising were to go away, users would end up paying quite a bit of money in order to support creating the content that they have come to love.




That's why Sony, and many other companies, are working on making advertising more personal and entertaining. The latest development by Sony is described by their patent which describes a "commercial overlaid on frames of the television program allowing the user to play the game while the television program is displayed."


A more interesting portion of the patent describes how different input devices can be used, including a microphone on the device. This would allow users to vocalize whether they wanted an action or romantic ad. Or, the microphone could be used as described in the image above, allowing a user to shout out a brand name to continue watching.


Related Tags

Got an opinion on this news? Post a comment below!
Subscribe to our Newsletter

Latest News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases