A logo, not that big of a deal, right? Just come up with something creative at the start of your company and continue using it. Well, that wasn't good enough for Microsoft. No, for the first time in 25 years, they've decided to change their logo and the new logo makes much more sense than the old one. Take a look:
It's been 25 years since we've updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.
The whole push with Windows 8 is to maintain a similar UI that features a common look and feel across desktops, tablets, and smartphones and this logo extends this idea. It appears to draw heavily from the updated UI that is being used in Windows 8: that UI that Microsoft no longer calls "Metro."
The four different colors represent Microsoft's portability of products: blue represents Windows, orange represents office, green represents Xbox, and yellow likely represents its enterprise products. The change came about, in part, because someone asked why it was Microsoft "Windows" and they had a flag as a logo. They clearly took this to heart with the new design.