According to a report on Reuters, Nokia have said that they are holding a joint media event with Microsoft in New York on September 5. The news has sparked new rumors that the company would unveil their Windows Phone 8-based device before Apple can have the chance to unveil their next iPhone.
Nokia haven't given out any details on the event, but CEO Stephen Elop has said that the company would soon unveil a new smartphone using Microsoft's Windows Phone 8 OS. The big reason this event is getting press, is because the event is a week earlier than Apple's is, where we should expect the company to unveil their new iPhone.
Nokia has had a hard time finding their footing in the new smartphone market with the likes of Apple and Google throwing out both phones and operating systems, then we have competition such as Samsung and others joining in on the festivities. Old school companies such as Nokia and Research in Motion are finding it hard to stay relevant in an ever-changing market. Hopefully the September 5 event we see something truly revolutionary from the company. Nokia need their 'iPhone' time in the market.