TweakTown
Tech content trusted by users in North America and around the world
5,913 Reviews & Articles | 38,090 News Posts

American teens prefer YouTube over iTunes, radio & CDs according to latest Nielsen survey

Nielsen: American teens prefer YouTube over Apple's iTunes, radio or CDs

| Current Affairs News | Posted: Aug 15, 2012 11:25 am

Times are changing, and the way American teens digest digital content, more specifically, music, is changing in strides. According to a new study from Nielsen Music 360, American teenagers are using Google's YouTube to listen to music compared to radio, iTunes or CDs.

 

TweakTown image news/2/5/25308_10_american_teens_prefer_youtube_over_itunes_radio_cds_according_to_latest_nielsen_survey.jpg

 

Radio still remains the biggest music discovery option, but when it comes to listening, YouTube is out in front. The study reveals that nearly 50% of teens have radio apps on their smartphones and that digital music has passed physical CDs in terms of perception of value.

 

This study from Nielsen is based on results from 3,000 online consumer surveys conducted in the US. This would be why YouTube drives so much traffic, and I personally have young nieces and nephews who use YouTube to stream music all the time. They're finally getting onto the bandwagon with me and Spotify, though. I think the 'fads' these days will change quicker, as music discovery applications such as Spotify become more well-known.

NEWS SOURCE
Electronista.com

Related Tags

Further Reading: Read and find more Current Affairs news at our Current Affairs news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

TweakTown Web Poll

Question: Facebook's acquisition of Oculus VR will...

Improve Oculus Rift Development

Hamper Oculus Rift Development

Completely destroy Oculus Rift Development

Let's wait and see, I'm not sure

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases