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Google increasing its travel prowess, acquires Frommer's

Google acquires printed travel guide provider Frommer's for an undisclosed price
| Business, Financial & Legal News | Posted: Aug 13, 2012 9:33 pm

Good ol' Google is trying to become the one-stop shop for everything you could ever need. While Google Maps is great for planning a route, it doesn't tell you what sights to see, where to stay, or where to eat. That's where Google's latest acquisition could come into play. Google has announced that they have acquired Frommer's, a renowned travel guide provider.




No plans or purchase price has been divulged, however, it seems as though it could be to extend the Zagat team that Google owns. "The Frommer's team and the quality and scope of their content will be a great addition to the Zagat team," a Google spokesperson told CNET in an e-mailed statement. "We can't wait to start working with them on our goal to provide a review for every relevant place in the world."


Frommer's mainstay has been printed travel guides. With the Google acquisition, it's not clear whether or not Google will continue printing the travel guides or make them online only. It'll be interesting to see how other players in the travel industry will take this latest Google acquisition. Several companies expressed concerns over previous Google travel company acquisitions.


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