As if the joke hadn't been run into the ground enough by 4chan users and the Internet in general, Apple thought they would give the classic video one last showing. That's right, Apple has joined the elusive club of people who have Rickrolled someone on the Internet and it's a step in the right direction for the company.
Apple wouldn't generally stoop so low as to rickroll people, so it's a good sign that they might just be getting a sense of humor like Google has. Hidden in the changelog for iOS 6 beta 4 was a mention about a change to YouTube links in that embedded URLs in apps will no longer work in iOS 6. Apple just happened to offer up a link as an example.
That link led to the time-tested, age-old Rick Astley video of "Never Gonna Give You Up." This leaves us two options: either Apple is trying to revive the Rickroll or their sense of humor is quite a bit behind the times since it gets used to infrequently. Let's hope for the latter since Rickrolling really needs to remain in the past.