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Acclaim Responds To BMX XXX Controversy

| Posted: Oct 18, 2002 3:35 am

Some more gaming news for you today. Icrontic have word that Acclaim's CEO and Co-Chairman Greg Fischbach has responded to all the controversy surrounding BMX XXX - a spicy new game we reported about a couple weeks back.

 

"We believe that there is a general, unfair characterization of the interactive entertainment industry and as a result, our product is being held to an entirely different standard than other entertainment media with comparable content, including movies, television and radio," said Greg Fischbach, Co-Chairman and CEO of Acclaim. "According to NPD's August report, more than 60 percent of all next-generation hardware owners are men over the age of 18, and this combined with the fact that last year's number one selling game was mature rated, fully supports our belief in the demand for this type of content."

 

"While we acknowledge that we are setting new benchmarks with BMX XXX(TM), we are disappointed that there are groups who fail to see how this humorous product is truly on par with such widely accepted mainstream entertainment experiences, including movies like American Pie, and TV shows like The Sopranos and Sex and the City. As a leading publisher, we fully believe that consumers should have a right to choose their entertainment, and with that right comes the importance of responsible consumerism."

 

"This product was not designed for, nor is it being marketed to consumers under the age of 17, and we fully support the Electronic Software Rating Board and encourage consumers to utilize their rating systems to make educated purchases."

I tend to agree with Greg, the shock factor of the game probably got people overly excited and the rating board on their toes ready to pounce.

 

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