Microsoft dumps "Metro" name, now calls it "Windows 8-style UI", escapes trademark dispute

Microsoft forced to abandon "Metro" name, adopts "Windows 8-style UI" name, escaping rumors of a tra.

Published
Updated
58 seconds read time

Well, Microsoft is having quite the week, aren't they? First they hit the Release to Manufacturing state for Windows 8, meaning that is is finished and shipped off for mass duplication. Then, just hours ago, we reported that an 'N' version of Windows 8 RTM had hit file sharing sites, and now the company is having to fight off rumors of a possible trademark infringement for the use of the word "Metro" for their user interface in Windows 8, according to a piece over at Ars Technica.

Microsoft dumps Metro name, now calls it Windows 8-style UI, escapes trademark dispute | TweakTown.com

I stumbled over it, and first thought it was a joke, but realised that I was fooling myself. Sources have told Ars that Metro is now dead after the company's Legal and Corporate Affairs team sent out a memo banning the word "Metro". LCA's memo reportedly said that Microsoft had been threatened with legal action for infringing on "Metro" trademarks that are held by German retailer Metro AG.

This means that from here on out, Microsoft is using a new terminology they're calling "Windows 8-style UI" when talking about Windows 8 applications, and "New User Interface" when talking about the company's full product line-up. Ars asked Microsoft for a comment, which they replied with:

We have used 'Metro style' as a code name during the product development cycle across many of our product lines. As we get closer to launch and transition from industry dialog to a broad consumer dialog we will use our commercial names.

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.

Newsletter Subscription

Related Tags