Jay Z is a multi-tasker, he releases albums, clothing, runs a club, is married to Beyonce, where they've just had a child, and now, he's looking to expand into gaming. 2K Sports have just announced that Jay Z will step up to the plate as an executive producer on NBA 2K13.
2K have promised that Jay Z will deliver his "artistic vision and style" to the basketball video game, including visual elements, and the soundtrack. NBA 2K13 will feature 24 tracks, with some of them from the man himself.
His involvement is said to not impact the core gameplay at all, and 2K's press release has called this a "unique fusion of basketball, music, art, and entertainment". What do you think? What can Jay Z bring to the basketball video gaming world?