Facebook had their earnings call late last week, and one piece of information I looked past was the fact that the social networking giant admitted that 1 billion pieces of content are shared through Open Graph each and every day.
Founder and CEO Mark Zuckerberg said that Facebook's priorities are mobile, platform and social ads. So by sharing all of these pieces of content, advertisers have a bigger opportunity to get their brands in front of Facebook's near 1 billion users.
Since Open Graph launched, most apps have seen incredible growth thanks to the fact that all of the actions that users take within those apps are shown on their Facebook Timeline, and friend's Ticker and News Feed. It has been said that thanks to Open Graph, social video service Socialcam sold for $60 million.