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Amazon acquires 3D mapping upstart, UpNext

Amazon to get into the 3D mapping business, acquire upstart 3D mapping company UpNext
| Business, Financial & Legal News | Posted: Jul 4, 2012 11:25 am

From Amazon's latest business move, it would seem like the company behind the Kindle Fire, and one of the biggest e-tailers in the world is getting into the 3D mapping business. Amazon have just acquired the four-person, 3D mapping company 'UpNext'.




Details of the deal aren't available, but one can assume that Amazon is interesting in UpNext's mapping technology, and could be applied to applied to a future Amazon service, or product. But the problem is that none of the current Kindles sport GPS capabilities, which means providing maps on Amazon-branded products doesn't make sense, yet. But with news of a new Kindle Fire on its way, maybe the next-gen Fire will have GPS capabilities, and the first version of the company's newly acquired talent.


Amazon could choose to bake the mapping technology into their various iOS- or Android-based apps, or they could even release their own stand-alone navigation software, Amazon have the power to do it. The future of Amazon just got a lot more mappy.


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