Tech content trusted by users in North America and around the world
5,676 Reviews & Articles | 36,078 News Posts
Weekly Giveaway: Fractal Design Arc Cases Contest (Global Entry!)

ASUS co-branded the Nexus 7 to increase brand value

The Jelly Bean-sporting Nexus 7 was co-branded by ASUS so they could increase their brand value

| Mobile Devices, Tablets & Phones News | Posted: Jul 2, 2012 10:48 am

According to analyst Thompson Wu of Credit Suisse, ASUS are using the close partnership with Google and their recently-announced Nexus 7 tablet to enhance their brand rather than just the desire to make money.


TweakTown image news/2/4/24762_10_asus_co_branded_the_nexus_7_to_increase_brand_value.jpg


Production cost is said to be roughly $200, and the Nexus 7 sell for $199.99, meaning ASUS are breaking even on every tablet sold. Usual OEM business methodology would be vastly different, but ASUS are looking to build their brand in a system where OEM's "have limited opportunities to differentiate" from the brands ASUS are making hardware for.


Wu says:


We believe Asustek realizes that in a market where OEMs have limited opportunity to differentiate without content and operating systems, it's demonstrating its edge via research and development and innovation, while building upon its brand value.


Related Tags

Further Reading: Read and find more Mobile Devices, Tablets & Phones news at our Mobile Devices, Tablets & Phones news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

Latest Downloads

View More Latest Downloads

TweakTown Web Poll

Question: Did EA kill the Battlefield franchise with the terrible BF4 issues?

Yes, Battlefield is doomed

No, Battlefield will live on strong

I'm not sure, but I know EA needs to improve its game

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases
Get TweakTown updates via Facebook!
Just click the "Like" button below