We all want an OLED, or three, but Panasonic have come out and said to not expect any cheap OLED-based TVs any time soon. Even after the recently-announced partnership with Sony, where they'll focus on mass producing low-cost, high-resolution OLED panels.
Panasonic have explained to journalists that the company does not expect its next-generation of OLED televisions to match the cheap LCDs for a "considerable time". So whilst you can go grab a cheap LCD for $200-$300 right now, OLEDs at that price are most likely many years away.
Considering that 55-inch OLED-based offerings from competitors LG and Samsung cost $9,000 right now, the price has a long way to go before its considered "affordable". I still remember when I could buy a 40-inch plasma with a resolution of 1024x768 for $40,000 here in Australia.