Yahoo and Spotify have inked a new deal, where the combination of Spotify's popularity as a music streaming and discovery service, mixed with Yahoo's wide reach to deliver music to nearly half of the entire Internet.
The two companies announced the deal yesterday, which has the potential to significantly shape the digital music landscape. The deal will see Spotify integrated throughout Yahoo's Media Network, and Yahoo's original content featured on Spotify's existing platform.
As it stands, Yahoo's Media Network currently reaches an insane 700 million unique users monthly, or, 47-percent of the total global Internet audience. At first, Spotify's on-demand music streaming will be available on Yahoo Music, after which it will be rolled out to the rest of Yahoo, including Yahoo Movies and omg.
One small step for Spotify, one giant leap for music lovers everywhere.