Samsung's new CEO, Kwon Oh-hyun has said that his company needs to beef up their software competence in order to continue their leading position in the technology industry. This isn't the first time the company has talked of their need to inject some improvements to their proprietary software, as over the past year they've talked about it.

Some analysts have shown Samsung surpassed rival Apple in the first quarter where they became the world's biggest seller of smartphones. During his inaugural speech, Oh-hyun said:

A particular focus must be given to serving new customer experience and value by strengthening soft capabilities in software, user experience, design, and solutions.

The fresh CEO hasn't teased with how much Samsung would spend on their venture into strengthening their software division, but it would be hefty if I were to guess. Samsung had their feathers rustled when Google acquired Motorola, as they then, and still have, the best of both worlds: hardware, and software.

But, what would a world of Google Android-less GALAXY devices be like? Would they still be as popular? I think Samsung would have to get their software to an absolutely polished state before they even think of going down this road.