The internet is about to get even more confusing for old people. ICANN has been working on offering generic top-level-domains for about six years now, and today sees another step in that direction. Top-level-domains (TLD) are the endings on domains such as ".com" or ".org" and generic TLDs will come in the form of brands, ".samsung," or topics, ".lol."
"It's a historic day for the Internet," said ICANN CEO Rod Beckstrom. "The internet is about to change forever." Notice that he doesn't specify that it is changing for the better as no one truly knows the full impact that these domains will have. It has the possibility to create widespread confusion, or easy ways to find topic-specific sites.
Brands had to pay a whopping $185,000 just to apply for a TLD; some brands applied for multiple. Applicants also had to prove their ability to pay to run a registry by putting up additional money. The application period has ended and ICANN has finally released a listing of applicants and the TLDs that they applied for.
Google was the heaviest hitter and applied for .Google, .android, .chrome, .cloud, .lol, .vip, and .wow. Amazon wasn't left out of the party and applied for .amazon, .book, .fire., .music, and .free. A few interesting TLDs were applied for such as .sex and .porn, as well as .sucks. ICANN has reiterated that they have the ability to take back a domain if the owner is abusing it.
The entire list, if you are interested, is available on ICANN's website. Tell us how you feel. Is this a good move or is it just going to create confusion? Let us know in the comments!