While Iomega's Zip series has been around for more years than I can readily recall, it has lately been sitting at a relatively unimpressive level of storage capacity. With CD-R/RW's at a very affordable price, it would seem that Zip is left with the short end of the stick. In an attempt to recapture part of the mainstream market, Iomega has increased storage capacity to 750MB and added the speed of USB 2.0. EverythingUSB shows us that even though their capacity has increased, Zip may not be anything to raise your eyebrows over.

Positioned as a reliable backup alternative to CD-RW drives, the Zip 750MB USB 2.0 External now reaches a capacity sweet spot, putting Zip back to the race with optical drive in the removable media market. At $15 apiece, the new 750MB Zip disks sell for the same price as the Zip 250MB before the launch. Technically, the media cost has went down quite substantially, but it's still sky high compared to an average $2 CD-RW disc.