After two days of court-ordered negotiations, smart device heavy weights Samsung and Apple have failed to reach a settlement. CEOs from both companies, Choi Gee-sung from Samsung, and Apple's Tim Cook were ordered to meet in San Francisco to negotiate their on-going patent disputes, and hopefully, reach an agreement.
But, an agreement was not met. Both sides wouldn't move from their positions, with Apple insisting that Samsung copied the designs of its iPhone and iPad, and Samsung demanding that Apple pay royalties for using its wireless transmission technology.
The Korea Times reported that both companies could find "no clear agreement" from the talks. There's not much known on whether other options were thrown on the table during the negotiations, but Samsung's mobile division head J.K. Shin did recently propose cross-licensing patents as an option.
Not reaching an agreement isn't too surprising, it was a court-ordered negotiation after all. Where to from now? Both companies will now go back to court with trial set to start on July 30.