TweakTown
Tech content trusted by users in North America and around the world
6,139 Reviews & Articles | 39,450 News Posts
Weekly Giveaway: Win an Antec Case, PSU and Cooler (Global Entry!)

Machinima nabs $35 million in funding, led by Google

Machinima receives $35 million in funding, led by Google

| Business, Financial & Legal News | Posted: May 22, 2012 7:37 am

Online video creator, Machinima has had a great funding round, where they received $35 million in funding. This was led by Google, which also included existing investors found in Redpoint Ventures, and MK Capital. If you remember, Google's YouTube were after some original programming, and have been investing heavily to do so.

 

TweakTown image news/2/4/24222_02_machinima_nabs_35_million_in_funding_led_by_google.jpg

 

At the moment, Machinima's network is the largest single page view generator for YouTube, where it enjoyed more than 1.6 billion video views in the month of April. So we can see why Google ponied up for the online video creator.

 

YouTube is also an invaluable partner of Machinima, as YouTube is the company's primary distribution and monetization platform. Machinima plans to spend the money on investing in content and global sales, as well as international expansion and distribution. This latest move from Google shows just how important online video will be in the future, while it's not a huge investment, Machinima by itself brings in some serious viewers.

NEWS SOURCES:Techcrunch.com

Related Tags

Further Reading: Read and find more Business, Financial & Legal news at our Business, Financial & Legal news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest Tech News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases