Electric cars and the charging stations needed to charge them aren't cheap and aren't widely available. It's kind of the same situation as the chicken vs the egg. Which came first? The electric car industry is in a similar place--to sell electric vehicles, there need to be charging stations, to put in charging stations, a business has to make money and have customers.
This is where GE's new WattStation Connect software comes into play. The new software will allow users who own a WattStation charger to charge other people money to charge up their car. Charges can be assessed by the hour, per kilowatt hour, or even a flat fee. Additionally, companies can allow their employees to charge for free while charging other people.
The software also allows owners to broadcast the location of the EV charging station to entice more "customers." GE is pairing the service with PayPal which will be used to process the payments for charging. Unfortunately, since the charger is a level 2 charger, most vehicles will need to be parked for several hours, so I'm not too sure how keen people will be to have strangers parked in their drive for that long.
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