TweakTown
Tech content trusted by users in North America and around the world
5,909 Reviews & Articles | 38,055 News Posts

NVIDIA says there's nothing 'Ultra' about Ultrabooks without Kepler

NVIDIA takes a pot shot at Intel's graphics saying "GeForce puts the Ultra in Ultrabook"

| Video Cards News | Posted: Apr 24, 2012 4:29 pm

I love it when companies throw jabs back and forth in marketing. The latest example of this is NVIDIA claiming that "GeForce puts the Ultra in Ultrabook." While I do tend to agree with NVIDIA that Ultrabooks need some sort of discrete graphics option, I'm not sure that I would be calling out Intel's Ivy Bridge quite yet. They did, after all, do a lot of work on the graphics processor.

 

TweakTown image news/2/3/23730_17_nvidia_says_there_s_nothing_ultra_about_ultrabooks_without_kepler.jpg

 

But, then again, when has a big company taken my advice before? Well, I guess they would have to ask for it first. But I digress, NVIDIA is right that Intel's graphics are still pretty poor in comparison to NVIDIA's or AMD's offerings. The HD4000 graphics of Ivy Bridge can only handle around 43% of current games whereas a lowly GT640M can handle 100%.

 

It seems as though Intel is taking this in stride. After all, they do acknowledge that enthusiasts and gamers will still want a discrete GPU. It's good that they will let NVIDIA make fun of their new Ultrabook spec. Maybe, if enough people agree, they will change the spec to include a small descrete GPU.

NEWS SOURCE
Engadget.com

Related Tags

Further Reading: Read and find more Video Cards news at our Video Cards news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

TweakTown Web Poll

Question: Facebook's acquisition of Oculus VR will...

Improve Oculus Rift Development

Hamper Oculus Rift Development

Completely destroy Oculus Rift Development

Let's wait and see, I'm not sure

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases