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NVIDIA says there's nothing 'Ultra' about Ultrabooks without Kepler

NVIDIA takes a pot shot at Intel's graphics saying "GeForce puts the Ultra in Ultrabook"
| Video Cards News | Posted: Apr 24, 2012 4:29 pm

I love it when companies throw jabs back and forth in marketing. The latest example of this is NVIDIA claiming that "GeForce puts the Ultra in Ultrabook." While I do tend to agree with NVIDIA that Ultrabooks need some sort of discrete graphics option, I'm not sure that I would be calling out Intel's Ivy Bridge quite yet. They did, after all, do a lot of work on the graphics processor.




But, then again, when has a big company taken my advice before? Well, I guess they would have to ask for it first. But I digress, NVIDIA is right that Intel's graphics are still pretty poor in comparison to NVIDIA's or AMD's offerings. The HD4000 graphics of Ivy Bridge can only handle around 43% of current games whereas a lowly GT640M can handle 100%.


It seems as though Intel is taking this in stride. After all, they do acknowledge that enthusiasts and gamers will still want a discrete GPU. It's good that they will let NVIDIA make fun of their new Ultrabook spec. Maybe, if enough people agree, they will change the spec to include a small descrete GPU.


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