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McDonalds and Intel to feature exclusively in The Sims Online

| Posted: Sep 18, 2002 2:38 pm

I wonder what KFC and AMD have to say about this...Electronic Arts have signed a multi million dollar deal with McDonalds and Intel to feature virtual McDonald's restaurants and Intel personal computers within the next version of what EA are calling the most popular video game ever, The Sims.

 

The deal is the latest step in the game industry's trend of moving its business models closer to the Hollywood model. While product placement is relatively new to games, movies such as Steven Spielberg's "Minority Report" have generated tens of millions of dollars in revenue from product deals.
More information at Yahoo News

 

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