TweakTown
Tech content trusted by users in North America and around the world
6,250 Reviews & Articles | 40,779 News Posts
TRENDING NOW: Rockstar rumored to announce Grand Theft Auto: San Andreas 2 soon

McDonalds and Intel to feature exclusively in The Sims Online

| Posted: Sep 18, 2002 2:38 pm

I wonder what KFC and AMD have to say about this...Electronic Arts have signed a multi million dollar deal with McDonalds and Intel to feature virtual McDonald's restaurants and Intel personal computers within the next version of what EA are calling the most popular video game ever, The Sims.

 

The deal is the latest step in the game industry's trend of moving its business models closer to the Hollywood model. While product placement is relatively new to games, movies such as Steven Spielberg's "Minority Report" have generated tens of millions of dollars in revenue from product deals.
More information at Yahoo News

 

Further Reading: Read and find more news at our news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases