The Internet Corporation for Assigned Names and Numbers (ICANN) has been accepting applications for new generic top-level domains (gTLD). Right now there are approximately 22 gTLDs including com and org. After the application period closes April 12, it is expected that hundreds if not thousands of new gTLDs will be created.
These new gTLDs will be anything from ".Google" or ".YouTube" to ".Pepsi" or ".Delta". Google is expected to pick up all of their trademarks and then some as stated by a company spokesman: "We plan to apply for Google's trademarked TLDs, as well as a handful of new ones. We want to help make this a smooth experience for web users -- one that promotes innovation and competition on the internet."
The new gTLDs could allow YouTube to brand YouTube channels with something like "mychannel.YouTube" as the URL. The new gTLDs have some interesting new uses, but come at a cost. gTLDs have the application fee and operating costs. The initial application fee of $185,000 is quite a bit for most to overcome. A full list of applications will be posted April 30.