Google TV is set to launch in Europe, and other parts of the world in September. Sony will be manufacturing and selling two different Google TV-based consumer products, according to a report by Les Echos via GigaOM.

If you want to jump on the Google TV train, the standard set-top box will retail for around $266, with a premium model featuring a Blu-ray player will have a $399 price attached to it. Echos does not that Google TV is confirmed to launch in France and could also hit Germany, Spain and the U.K. simultaneously.

On the remote control for the unit, we could see a Google Play button that will direct users to Google's app and content stores, which would be a big change and quite easy for users to get into. Sony are also jumping on board, where they'll bundle their Music Unlimited on-demand library with each system. Google is expected to launch a second-generation of Google TV products later in the year, which will have ARM-based processors instead of the more expensive Intel-based chips.