It's being reported that Amazon are testing an in-app purchase system for their Kindle Fire tablet, which would give content providers and developers increased opportunities to monetize services. A move that most companies seem to be keen on lately.

A report from Businessweek has said that the new system had been piloted for the last month, and would allow users to buy both subscriptions and individual items from within mobile applications. Amazon would be something similar to other companies like Apple, and take a 30-percent cut of all revenue generated from in-app sales, which is the same amount that the company takes for the sale of apps.

Maria Ly, co-founder of fitness program provider Skimble, told Businessweek that the pilot is in its early stages, and that she is "very optimistic about it". The in-app system would give forms like Skimble an entire new market to intro packages and services to consumers within the apps, as while users are in the app itself, they're more inclined to buy related services and products. Ly is quoted in the report:

We really wanted to attack the Kindle Fire market, but also have access to the payment methods that support our business.