TweakTown
Tech content trusted by users in North America and around the world
5,931 Reviews & Articles | 38,204 News Posts

Galaxy Note ad called the most effective ad in Q1

The Galaxy Note's ad is the most effective ad of Q1. No sign of Apple in the top 3.

| Mobile Devices, Tablets & Phones News | Posted: Apr 2, 2012 9:35 pm

The Galaxy Note promotion is the most effective ad of the first quarter in 2012, according to Ace Metrix. The commercial beat out a Doritos ad and M&Ms ad to take the top spot. Since commercial effectiveness is somewhat subjective, Ace Metrix has come up with a system that seems to work pretty well.

 

TweakTown image news/2/3/23329_4_galaxy_note_ad_called_the_most_effective_ad_in_q1.jpg

 

The respondents are asked to measure persuasion, relevance, watchability, and several other ad characteristics. Ace Metrix then takes that data and rates an ad from 0 to 950. The Galaxy Note ad scored a 686. The Doritos and M&Ms ad tied with a smaller 671. Curiously enough, there is no Apple at the top of the list.

 

Usually, Apple is considered to have some great advertising. "It will be very interesting to watch how Samsung's continually impressive ads affect the company's marketshare vis-a-vis competitors like Apple, which, this quarter, did not come close to measuring up to Samsung's advertising prowess," Ace Metrix CEO Peter Daboll said in a statement. "Samsung's top-ranked ad was particularly brilliant because it conveyed innovation and information without a narrator."

 

NEWS SOURCES:News.cnet.com

Related Tags

Further Reading: Read and find more Mobile Devices, Tablets & Phones news at our Mobile Devices, Tablets & Phones news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

TweakTown Web Poll

Question: Facebook's acquisition of Oculus VR will...

Improve Oculus Rift Development

Hamper Oculus Rift Development

Completely destroy Oculus Rift Development

Let's wait and see, I'm not sure

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases