Tech content trusted by users in North America and around the world
6,795 Reviews & Articles | 46,939 News Posts
Make us an awesome TweakTown wallpaper, win a Corsair Hydro H110i GT

Galaxy Note ad called the most effective ad in Q1

The Galaxy Note's ad is the most effective ad of Q1. No sign of Apple in the top 3.
| Mobile Devices, Tablets & Phones News | Posted: Apr 2, 2012 9:35 pm

The Galaxy Note promotion is the most effective ad of the first quarter in 2012, according to Ace Metrix. The commercial beat out a Doritos ad and M&Ms ad to take the top spot. Since commercial effectiveness is somewhat subjective, Ace Metrix has come up with a system that seems to work pretty well.




The respondents are asked to measure persuasion, relevance, watchability, and several other ad characteristics. Ace Metrix then takes that data and rates an ad from 0 to 950. The Galaxy Note ad scored a 686. The Doritos and M&Ms ad tied with a smaller 671. Curiously enough, there is no Apple at the top of the list.


Usually, Apple is considered to have some great advertising. "It will be very interesting to watch how Samsung's continually impressive ads affect the company's marketshare vis-a-vis competitors like Apple, which, this quarter, did not come close to measuring up to Samsung's advertising prowess," Ace Metrix CEO Peter Daboll said in a statement. "Samsung's top-ranked ad was particularly brilliant because it conveyed innovation and information without a narrator."



Related Tags

Got an opinion on this news? Post a comment below!
Subscribe to our Newsletter

Latest News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases