I'm sure that everyone here will agree that those pesky, annoying ads that come on before your favorite cat video starts playing on YouTube are really annoying. But SkipIt, a new service from the video advertising company SpotXchange has your back. If you don't want to watch the ad, you can just pay $0.10 to skip it. That's $0.10 per ad.
Meanwhile, SkipIt claims that web publishers will make more money from people skipping ads than if they had watched the ad in the first place. Additionally, they claim that the rest of the site's ads will be more valuable because people will only be seeing ads they really like. I can't really see any consumer reaching for their credit cards just to skip an ad. I know I wouldn't.