It's no secret that Internet Explorer (Internet Exploder, as it's called by many) has been losing market share, mainly to FireFox and especially Chrome. We reported that Chrome overtook Internet Explorer, as far as market share was concerned, for a single day. It's not long before Chrome stays steadily in front of Internet Explorer. And Microsoft will have none of it.
Microsoft has launched a new marketing campaign to try and win back users and market share. "The Browser You Love to Hate" is the name of the new marketing campaign which focuses on making fun of previous versions of Internet Explorer to try removing Internet Explorer 9 far, far away from the previous versions. It's just the latest in what has become a somewhat apologetic marketing campaign. Check out the website for humorous and quirky pictures, social media testimonials, and videos like the one below.