Tech content trusted by users in North America and around the world
7,177 Reviews & Articles | 51,628 News Posts

Microsoft pokes fun at self, calls Internet Explorer browser you love to hate

Microsoft releases a new campaign to try to gain Internet Explorer users back.
By: Trace Hagan | Internet Browsers News | Posted: Mar 23, 2012 4:01 am

It's no secret that Internet Explorer (Internet Exploder, as it's called by many) has been losing market share, mainly to FireFox and especially Chrome. We reported that Chrome overtook Internet Explorer, as far as market share was concerned, for a single day. It's not long before Chrome stays steadily in front of Internet Explorer. And Microsoft will have none of it.

 

microsoft_pokes_fun_at_self_calls_internet_explorer_browser_you_love_to_hate_8

 

Microsoft has launched a new marketing campaign to try and win back users and market share. "The Browser You Love to Hate" is the name of the new marketing campaign which focuses on making fun of previous versions of Internet Explorer to try removing Internet Explorer 9 far, far away from the previous versions. It's just the latest in what has become a somewhat apologetic marketing campaign. Check out the website for humorous and quirky pictures, social media testimonials, and videos like the one below.

 

Related Tags

Got an opinion on this news? Post a comment below!
Subscribe to our Newsletter

Latest News Posts

View More News Posts
View Our Latest Videos

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases
loading