HTC's Sense UI is popular, but at times, can be a bit of a mess and HTC are now admitting to this. During an interview with Pocket-lint at Mobile World Congress, HTC chief product officer Kouji Kodera said that Sense UI had become too cluttered. Kodera says:
From the original Sense up to Sense 3.5 we added too many things. The original concept was that it had to be simple and it had to be easy to use and we had that philosophy, but over time it got cluttered. There were too many things in there. Even on the home screen we had four or five icons before consumers got a chance to add things themselves.
HTC's Sense 4 arrives on HTC One X, One S, and the One V, as well as Android 4.0 Ice Cream Sandwich, and is said to provide a more refined experience. HTC are also planning on releasing less products from now on, which could lead to a more Apple-like product lineup. Instead of the 32 (slight exaggeration) of phones that HTC release every 3 weeks (another exaggeration).