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Twitter begin inserting ads into iOS, Android phone feeds

Twitter now allows promoted tweets to appear in the feeds of iOS and Android apps
| Social Networking News | Posted: Feb 29, 2012 6:28 am

Have you so far liked no ads on your Twitter feed on your iOS, or Android-based devices? Well, not for long! Twitter are now allowing promoted tweets to appear in the feeds of the iOS and Android apps, according to an announcement.




Promoted tweets are nothing new, but until now, they've only been shown on the web client. Advertisers, at the moment, are limited to displaying tweets to people who already follow them on Twitter, but over the next few months this restriction will fade into oblivion. At the moment, iPads escape these ads.


This will of course annoy some Twitter users, because smartphones have been essential to Twitter's immense popularity, and until now, have been a safe haven from ads. Twitter's mobile apps do have some advertising, but only in a similar way that other smartphone apps do. Promoted tweets appear mixed in with the content a person chooses to receive, adding to the clutter.


Twitter only recently started a self-serve advertising program, and expects an injection of new ad buyers. All new ad buys will include mobile by default now.


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