NVIDIA rebrands again, this time it's Tegra 3's vSMP changed to 4-PLUS-1
Comment | Print | Email to a Friend | Font Size: AANVIDIA's Tegra 3 SoC features four ARM Cortex-A9 chips, but sports a unique design that I covered in an editorial on the chip. NVIDIA have today rebranded the previously-known-as vSMP to: 4-PLUS-1.
It sounds like a polygamy-based wedding invitation, but hey, NVIDIA need to push their unique design somehow, don't they? We should expect to see some Tegra 3-based smartphones next week at the Mobile World Congress, sporting the new brand 4-PLUS-1. NVIDIA have also trademarked the name, which is a bonus.
NVIDIA attribute the change in name from vSMP to 4-PLUS-1 to their customers wanting a name that is more "unique and descriptive". They wanted a "name they could put on a box or a store sign that immediately represents its value".
From now on, I expect cars to be sold with the slogan: 4-PLUS-1 tires. 4 on the car, 1 spare. Win.
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