TweakTown
Tech content trusted by users in North America and around the world
6,011 Reviews & Articles | 38,773 News Posts
TRENDING NOW: Windows 9 logo teased, with Microsoft's next OS 'coming soon'

RumorTT: Intel could drop Ivy Bridge prices to drive Ultrabook sales

RumorTT: Intel to slash Ivy Bridge CPU prices

| Business, Financial & Legal News | Posted: Feb 22, 2012 8:30 am

Intel are expected to launch their Ivy Bridge processors for second-generation Ultrabooks sometime after May, and have demanded that data read/write speeds reach a certain level through adoption of SSDs or hybrid hard disk drives, according to a new report from Digitimes.

 

TweakTown image news/2/2/22733_04_rumortt_intel_could_drop_ivy_bridge_prices_to_drive_ultrabook_sales.jpg

 

Most vendors are expected to adopt hybrid HDDs in order to cut costs, according to Taiwan-based supply chain makers. Intel will reportedly promote Ivy Bridge in a different way, by slashing prices by US$60-70 on average, according to said sources. Storage devices within notebook production costs suck up around 10 to 15-percent, so vendors will obviously want to cut prices where they can.

 

Hybrid HDDs cost far less than full-blown 128 or 256GB SSDs, by up to 50-percent. Because of this, vendors will opt for hybrid drives to keep some Ultrabook models on offer to under US$700. Acer Corporate President Jim Wong has predicted that prices for Ultrabooks sporting hybrid HDDs will slot into the US$600-700 price range in Q4 2012, the sources noted.

 

The same sources have said that Ultrabook penetration will be around 20-percent of total notebook volumes for 2012, much less than Intel's predicted number of 40-percent.

NEWS SOURCES:Electronista.com

Related Tags

Further Reading: Read and find more Business, Financial & Legal news at our Business, Financial & Legal news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest Tech News Posts

View More News Posts
Check out TweakTown Polls on LockerDome on LockerDome

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases