Oh noes, piracy on PC is so strong, oh noes! Until, you release a worthy game and realise, in 48 hours it's a financial success. 48 hours. Not days, weeks or months. Alan Wake debuted as an Xbox 360-exclusive, and made its way to the PC late last week.
Remedy have since come out and announced that Alan Wake on PC was profitable within just 48 hours of release. Remedy's Aki Järvilehto commented on their forums, saying:
We are very happy with the sales and hitting #1 on Steam at launch was nothing short of amazing. We recouped our development and marketing expenses during the first 48 hours. And yes, we're certainly very excited about PC.
Considering the game would've already made some bank on the Xbox 360, the PC side of it would just be a nice extra for the Finnish-based developer. Now, Remedy have said "we're certainly very excited about PC", what does that mean? Were they not excited before when they released the amazing Max Payne games? I'd love to see what Remedy could do if they had 3 years and PC-exclusivity.