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Sony shuffles CEO, PlayStation chief Kazuo Hirai takes over Sir Howard Stringer, effective April 1

Sony replaces current CEO, Howard Stringer, with Kazuo Hirai, effective as of April 1

| Business, Financial & Legal News | Posted: Feb 2, 2012 3:18 am

Sony aren't in a good position right now, with three years of losses behind them, and the potential of a fourth, they're shuffling their CEOs in the near-future. Current CEO, Sir Howard Stringer, will be replaced by Kazuo Hirai, effective April 1.

 

TweakTown image news/2/2/22505_04_sony_shuffles_ceo_playstation_chief_kazuo_hirai_takes_over_sir_howard_stringer_effective_april_1.jpg

 

After the move, Stringer will become chairman of the board after a shareholders meeting in June. Hirai, current PlayStation chief, will try to integrate the unprofitable TV business and computers, with content from Sony's entertainment divisions. Sony have lost a few battles now, with the Walkman losing to Apple's iPod, the Bravia TV's to Samsung, and Nintendo slamming the sales of the PlayStation 3.

 

Sony reports their third-quarter earnings tomorrow, where they're expected to post a loss. This will be the fourth consecutive year of losses, a first for the company since it was listed back in 1958. Hirai has quite the job ahead of him, I just can't see how he can steer Sony back into profits in the short term.

 

With Hirai off the PlayStation chief position, what does this mean for the PlayStation 4? Questions need to be answered, Sony.

NEWS SOURCE
Bloomberg.com

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