TweakTown
Tech content trusted by users in North America and around the world
5,667 Reviews & Articles | 36,021 News Posts

Sony shuffles CEO, PlayStation chief Kazuo Hirai takes over Sir Howard Stringer, effective April 1

Sony replaces current CEO, Howard Stringer, with Kazuo Hirai, effective as of April 1

| Business, Financial & Legal News | Posted: Feb 2, 2012 3:18 am

Sony aren't in a good position right now, with three years of losses behind them, and the potential of a fourth, they're shuffling their CEOs in the near-future. Current CEO, Sir Howard Stringer, will be replaced by Kazuo Hirai, effective April 1.

 

TweakTown image news/2/2/22505_04_sony_shuffles_ceo_playstation_chief_kazuo_hirai_takes_over_sir_howard_stringer_effective_april_1.jpg

 

After the move, Stringer will become chairman of the board after a shareholders meeting in June. Hirai, current PlayStation chief, will try to integrate the unprofitable TV business and computers, with content from Sony's entertainment divisions. Sony have lost a few battles now, with the Walkman losing to Apple's iPod, the Bravia TV's to Samsung, and Nintendo slamming the sales of the PlayStation 3.

 

Sony reports their third-quarter earnings tomorrow, where they're expected to post a loss. This will be the fourth consecutive year of losses, a first for the company since it was listed back in 1958. Hirai has quite the job ahead of him, I just can't see how he can steer Sony back into profits in the short term.

 

With Hirai off the PlayStation chief position, what does this mean for the PlayStation 4? Questions need to be answered, Sony.

NEWS SOURCE
Bloomberg.com

Related Tags

Further Reading: Read and find more Business, Financial & Legal news at our Business, Financial & Legal news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

Latest Downloads

View More Latest Downloads

TweakTown Web Poll

Question: Did EA kill the Battlefield franchise with the terrible BF4 issues?

Yes, Battlefield is doomed

No, Battlefield will live on strong

I'm not sure, but I know EA needs to improve its game

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases
Get TweakTown updates via Facebook!
Just click the "Like" button below